Brand Kit
Logos, names, bios and colours for anyone writing about, collaborating with, or listing Stickman Charles. Use them as they are. Everything here is the real thing — no placeholders.
Logo
The mark is a hand-drawn sitting stickman. It ships in one weight, in black and in white. The wordmark is Inter 600, tracked tight. CT is the monogram used for favicons and small spaces.
Name & wording
| Brand name | Stickman Charles Two words, both capitalised. Never “StickmanCharles”, never “Stickman”. Not translated in Chinese text. |
| Legal name | Charles Tao Use for bylines and formal listings. First mention: “Charles Tao (Stickman Charles)”. |
| Tagline | Simple is everything, just like stickman. 简单即一切，正如火柴人。 |
| Handles | @StickmanCharlz X · @StickmanCharles YouTube · Hugging Face · Charlie0113-T GitHub |
| Site | stickmancharles.com Lowercase, no “www”, no trailing slash. |
Bio
Charles Tao (Stickman Charles) is a builder, systems thinker and investor, and the founder of EchoForge, a trust-infrastructure startup on Cardano.
Charles Tao（Stickman Charles），建造者、系统思考者、投资者，Cardano 上信任基础设施初创公司 EchoForge 的创始人。
Charles Tao, known online as Stickman Charles, is a builder, systems thinker and investor born in 2012. He founded EchoForge, a trust-infrastructure startup on Cardano, contributes to Midnight, Lace and Pi, and writes essays on systems, structure and first principles at stickmancharles.com, his bilingual “personal OS”. His one rule: simple is everything, just like stickman.
Charles Tao，网名 Stickman Charles，2012 年生，建造者、系统思考者、投资者。他创办了 Cardano 上的信任基础设施初创公司 EchoForge，为 Midnight、Lace 和 Pi 贡献代码，并在自己的双语“个人操作系统” stickmancharles.com 上写关于系统、结构与第一性原理的文章。他只有一条原则，简单即一切，正如火柴人。
Colour
There is no colour. The palette is black, white, the paper tone, and two greys. Meaning is carried by words and shapes, never by hue.
Typography
Body at 300, headings at 600 with tight tracking. Chinese falls back to Noto Sans SC.
Monospace, uppercase, wide tracking. Used for section labels, numbering and status lines.
Usage
- Use the files exactly as downloaded.
- Place the mark on black, white or paper.
- Write the name as “Stickman Charles” or “Charles Tao”.
- Link to stickmancharles.com when you mention the site.
- Don't recolour, add gradients, outlines or shadows.
- Don't rotate, stretch, or redraw the stickman.
- Don't put the mark inside a circle, badge or rounded box.
- Don't imply endorsement or partnership without asking first.